An Entrepreneur's business card is probably the first thing he or she will put in the hands of potential customer. This is why it is imperative that a business person give this potential customer a card that makes a lasting impression and represent the intent of the business enterprise. This is a very important opportunity, the image that the person has of the business card could determine wether the entrepreneur lands an important client or wether he or she will be forced to put more effort and time to get the business. So here are some things to remember when using business cards.

Give Your Business Card a Different Feel

When you give a potential customer a great business card it is the beginning of a conversation. Make your business card a conversation starter. Make your card have a different feel to it. Look at the material it is made try to be creative. You know you have been successful when someone asks you for a second card to give to someone else.

Making Scannable Business Cards

Insure the business card that you create is scannable. Many people have scanners that can scan business cards into computer databases. Some smart phones have these features also.

Making Your Business Card Standard Size

Always remember to not to make odd shaped or sized business cards. Because, will not fit into holders and may be discarded. The binders that hold business cards are made to a standard size that cards not made to this standard will not fit in them. If your cards do not fit easily into these guess what is going to happen to them.

Do Not Forget To Put the Basics on Your Business Card

Remember to get the basics on your business card. That is pretty much the purpose of the card right? Basics like:

• your name,
• title,
• company,
• address,
• phone and fax numbers,
• email,
• URL of your company.

Insure to include a line or two about what the business does. This is a must for your small company, so do not overlook this.

Having a Slogan on Your business Card

Do not forget to include your business motto on the back. If you do not have one, get one! Believe it or not, potential customers remember these types of things. A catchy phrase or slogan makes your customers remember you because people associate your small business with these mottos. It is called branding. Large corporations pay marketing companies lot of money to come up with these slogans and mottos. Do this on your business card.

Final Reminders for Your Business Card

The last thing to remember is that passing out business cards is vital to marketing for small businesses. Business cards tell a lot about what a small business is, and what a small business offers and how serious a small business is about marketing. Your business card is the face of your company. Remember some of these proven tips and your business cards will increase your chances of increasing your small business.