A successful business card design speaks about you and your company.

A Business card is a piece of card measuring 3x 2.5, if designed properly can do wonders for a company. An exceptional business card shows the time and thought you have put in while designing it. If used properly it is an inexpensive marketing tool which enables business entrepreneurs to make money profitably. It is the face of a company, projecting professional quality of your business.

A Business card is all about creating a positive impression in the mind of your targeted customers. Through your business card you convince people how you are better than other competitors of the same field. The appearance of your business card makes you stand apart in a huge crowd. The more your business card is effective and convincing; more chances you get to make money. Here are few chief characteristics, which are essential for every type of business card.

Simplicity

Every business card can be stylish but in a simple and elegant way. A business card makes or breaks the image of a company. So, the design of a business card must convey a professional image of your company. The primary purpose of a business card is to provide all the contacting details of a company but placing this information in an unusual way makes it unique.

Colors

Color is the most important element of designing a successful business card. Colors bring appeal to a business card but usage of too many colors can make it look cheap. Full color business cards are always in demand. Usually a basic card is printed in black and white on a cream colored stock. If you're selecting from a catalog, there are almost 15 standard colors to choose from. If you have another ink color in mind, your printer can show you a Pantone Matching System book, which includes every shade under the sun.

Logo

A logo is an element of a business card design which says a lot about the company. Sometimes the logo expresses more than dozen of words. An impressive logo makes the overall look of the card interesting. Logo is a symbolic recognition of an organization.

Tag Line

Adding a tag line strengthens the value of a business card. A tag line conveys the right message of the organization. A punchy line about your organization achieves the purpose of getting a business card. Finishing Coating: After the business card is prepared, the final coating of the business card gives it a complete look. Laminated finish gives a lasting shine to the business card. UV coating is also applied on certain business cards to give a polished look and make it more durable.

Printing

The printing of business card is also a very vital aspect, while designing a business card. Using modern techniques for visual effects, the result of business cards are bright and crisp. Online first-class printing services are now easily available at very reasonable prices. The printing results should be clear and uncluttered.

Card stock

Special kind of paper is used for business cards. The paper used for business cards is known as stock and its thickness is measured in points. It is preferred to use high quality card stock for business cards with standard thickness. A basic business card does not have thickness less than 14pt.

Shape and Size

There are no limited specifications for the shape or size of business cards. It depends on the industry business card is being designed for. Typically vertical or horizontal layouts are preferred for business cards, so the shapes and sizes are decided according to the layout.

Fonts

Fonts for every business card should be in accordance with the industry the business card is meant for. But in every case it is important that the fonts should be easily readable. The customer will ignore your business card if the he finds it difficult to read the information provided. Commonly, fonts from the family of Ariel and Times New Roman are very much used for business cards. Avoid using flowery scripts or Comic Sans.

Your professional image is incomplete without a business card. It not only promotes your name and business but makes you remembered for a long time. Try to choose a business card which perfectly promotes your business and professional image. A business card is a silent marketing tool, playing an important role in making a company successful.