A business card is a card that has the name of a person of a company on it. Business people exchange these cards when they meet each other for marketing purposes and to help them remember each other. Most of the time a business card will have:

• the business persons name,
• the name of the company they work for
• the location of the business
• the telephone number
• E-mail address
• web address.

The average business card is usually white with black print on it but nowadays business people are looking for something different.

Digital Business Cards the new wave

When some business people meet today they don't exchange business cards. Some used only the so called digital business card provided by the business networking internet site LinkedIn. This may prove challenging to some because so many people prefer business cards and have collected a vast number of the 3.5 × 2 inch big brothers to confetti.

But Are They the Best Way to Reach Your Customers

For sure those who are not plug into the internet will not be reached by this business approach and not using business cards and relaying heavily on the net my sour the faces of some traditionalist. It may hurt your marketing efforts also but its proponents say it only affect the number of people you reach but not the quality of customers you attract.

Will Business Cards Become Extinct?

This is the new age of networking with most of the savvy customers caring smarts phones like iPhone, Blackberries and Androids. But trading business card is still the industry standard and most business men will not appreciate you not handing them a card, so business cards will not go the way of the Dodo anytime soon.

Stick Your Hand in Your Pocket

The minority of business men of the new age opt for the services that LinkedIn provide but they are a high profile bunch that is why the service is increasingly popular amongst younger more mobile professional who never have that stinking feel of reach into their pocket and coming up empty when someone hands them a business card. Maybe digital business cards can be a great back up for when this happens.

Business Cards Still the Way to Go - For Now

Some social media experts say that most people do not do anything with business cards anyway and that the new digital business card will change all that however we are still in the now and old habits are hard to break. So for the person who really wants to reach his audience, the business card is still the way to go for most.