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You finally got your nice new business cards from the print shop and your are ready to distribute them. What is the next step? Marketing your business cards will really get your message out there. Getting them into the right hands could be the most inexpensive and cost effective ways of networking your business and you..
Get Your Card In Your Customers Hands
Most business people just have them sitting in a box in a drawer waiting to be used. Put them in your customers’ hands. If the customer never sees your cards but you have plenty of them just in case you need them, this is not effective marketing. Here are some ways to market your business cards:
1. Market Your Card At Every Marketing Opportunity
Make sure you use your business cards when you meet people. Every time you meet someone new that is a networking opportunity. To not just push them into peoples’ hands may seem rude. Do it at the right time. A good way is to ask for their card first making then offering your card the next natural reflex in any social function.
2. Have Your Card Around Always
Always have business cards available. Have them everywhere; your pockets, car, glove compartment, wallet, attaché case or anywhere that you will have easy excess to them when you need them. This is where you should keep your extra cards not stored away in a big box in a supply cabinet.
3. Give A Good Impression With Your Card
Your cards should be kept in a nice case so when others see you pulling them out it leave a good impression. If a new contact sees you pull out your cards from your pocket and the corners are bent and there is lent on them from your pocket what do you think his thoughts will be?
4. Put Your Cards In The Best Places
Position your business cards in locations where people look for information like bulletin boards where your potential customers congregate like malls, schools, markets, restaurants or information kiosks.
5. Spread Your Cards Around
When you send something in the mail pop one of your business cards in the envelope. Your never know where it may end up or whose hands it may land in.
6. Business Cards As Post-Its
Use your business cards to send small notes to customers and employees. Like if your want someone to meet you at a certain time write it on the back of your business card and send it to them.
7. Make Your Card A Keeper
Make your business card into something that the customer will keep. Put a discount coupon on the back, put a small ruler on the edges, a small map or make it similar to a book marker.
There are many ways to market your business cards these are just a few. If you have any unique ideas post them in the comment section on this article. Your suggestions will be appreciated.
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