Let us look at a scene typical in any party. You have a small business that is slowly developing. You have a list of potential clients and you bump into one of them at a party. With the favor of Goddess Luck, you are seated just next to this person at dinner. He says a 'hello' and asks you what you do for a living. This is a perfect opportunity to gain another client but you do not want to go into a lengthy presentation as this is just a party dinner. The best thing to do at this time is to tell the client who you are and what you do in a clear, concise and crisp manner oozing with style and confidence.

So, how do you do all this ?

Just whisk out your business card and press it into his hands. All is done! Now, it is up to your card to make this first impression as not only a best impression but also a lasting impression. Thus, a business card is the best marketing tool that you can ever possess at all times with you. The effectiveness of a business card largely depends on the design of the card. Take time and care to design your card and it would greatly keep if you keep the following points in your mind :

1. Do not forget to put your logo on your card.
2. Leave lots of white space around the wordings in your card.
3. Do not use flowery fonts on your card.
4. Don't make your card flashy and flamboyant.
5. Your card should spell style with professionalism.
6. Use good card stock to make your cards.
7. Give various methods of contacting you on your card like your phone number, address, fax, email and website URL.

If used properly, a business card will work wonders for you. It can get clients to come knocking at your doorstep.