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With a curiosity to develop the best of business cards, you are bound to commit the most common business card blunders. They have been listed for your information and caution.
- Designs which does not match Company Logo:
Printers generally offer design templates which are standard ones that more often do not get along with the company’s logo. Carried away by the design you tend to miss the shift in focus from the company’s logo to the design. In addition, certain templates which are not tailor made hardly go with the business concept.
- Using low quality paper:
Intention to cut down the cost of marketing need not necessarily go to creating a cheap image. The touch sense of the card makes the difference. Whether you wish have a feel of quality or message irrespective of the feel of the card depends on the brand image you intend to create.
- Too much colors on cards:
Usage of colors carries importance in developing a brand image. Too bright and heavy coloring dampen the spirit of the card. Hence it is important to choose the right kind of colors say at a maximum of one or two colors, mostly colors that appear in the logo.
- Logos too big in size:
In trade terms, bigger the company smaller the logo. Say, you run a fortune 500 company, it does not mean you should size it up, small but unique with a touch of white will make it different.
- Unique cards:
It is a great idea to make cards unique, not as much as making it uncomfortable to handle. With regard to the factors such as choice of colors, texture of the card, template design, and the size of the card, it is sensible to go with the custom, unless yours is a highly customized and creative endeavor.
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